A train of thought prompted by the Dawkinsnet kerfuffle.
I would say: it matters in the same way any other human activity matters. In the end, it will all pass away into nothingness.
The merit is what happens whilst we are working on it.
The real motorcycle is yourself.
Which is why the crass stupidity of the administrators has caused such anguish. A part of the self has been torn away.
Here is where I would say: only religious language can deal with this phenomena. "Christianity is not a doctrine, not, I mean, a theory about what has happened and will happen to the human soul, but a description of something that actually takes place in human life. For 'consciousness of sin' is a real event and so are despair and salvation through faith. Those who speak of such things (Bunyan for instance) are simply describing what has happened to them, whatever gloss anyone may want to put on it."
Actually, this post is very relevant to the Dawkinsnet situation. I might bring it up front.